Most of our clients stay with us for many years.

As we grow to know their business, and their customers better we can add increasingly more insight.

Waitrose – we’ve been with Waitrose for ten years now, and conducted over 150 projects on issues such as product and store development, brand strategy and communications, CSR and loyalty schemes, online demand prediction and the development of health propositions.

Sainsbury’s – we worked with Sainsbury’s for eight years between 2002 and 2010. Like our work with Waitrose since 2010, we conducted hundreds of projects for Sainsbury’s right across all aspects of the business. We parted company with them when many of them left to go to Waitrose; we went too.

Zip – Zip make firelighters and whilst we’ve been with them they’ve become a global player. We’ve helped them in their journey with insights about the consumers in each country, and also develop their Summer market to be as strong as their Winter market.

The Gate, Smarts, MSQ – we’ve worked extensively with the MSQ agencies over the past couple of years, supporting their strategic development with our research. With MSQ we’ve worked for the Food Standards Agency, NSPCC, Close Brothers, Brewin Dolphin.