What we do

We use consumer insight to help answer some of marketing's bigger questions:

• How to segment the market: including understanding the market's core needs, how they segment and how your portfolio lines up
• What's the optimum proposition: including brand positioning and stretching and new product development
• How to practically deliver the proposition: including design and communications

Most of the projects we work on are ad-hoc projects for individual clients.

On ad-hoc projects, we add value at three key stages:

• Getting to the right question
  
• Doing the best research
• Embedding the answers

We also run a number of sydicate research programmes for the really big questions like the recession.