Recession Programme

We've been working with Trajectory on a major research programme into the recession, with a unique combination of elements:

• Quantitative research: to look at what people are actually doing right now
• Modelling and analysis: to understand what is driving people’s current behaviour
• Econometric forecasting: to understand how different behaviours will grow and change
• Qualitative research: to understand people’s underlying motivations, and to explore reactions to different marketing strategies

This combination ensures that our research is more predictive than studies that are just based on quant and/or qual. This is the methodology we used in the last recession with excellent results.

The programme delivers:

• An understand of how different consumer clusters are responding to the economic conditions in your sector - specifically understanding how consumers are changing their overall budget, frequency, quality-tier and retail channel.
• A forecast of how these clusters will grow and develop over the next three years.
• Specific forecasts for the scale and character of consumer spending in your sector (and therefore a forecast of the right promotional/product strategies to adopt over the next three years)

If you’d like to know more about this research, drop us a line. 

Click here to see Paul from Trajectory's vodcast, with tips on how to survive the economic storm.

Click here to see our press release