Our clients since 2002

o2

We worked on a project designed to engage their customers in their new Priorities programme.

iTunes

We helped to develop their Customer Insight function, from being sales-led to being insight-led, using quantitative research to scale and segment their market.

Town & Country Petfoods

Over a number of years we’ve worked with the board on:

  • developing their premium HiLife brand of cat and dog food
  • product and brand development to help establish a new sector of moist petfood, in a market dominated by wet and dry petfood

Portland Products

In recent months we’ve been working on a new, soon to be launched, toiletries brand.

Waitrose

Since 2008, we’ve conducted over a hundred projects for Waitrose on most aspects of their business, including:

  • development, launch, communication  and expansion of Essentials (which won the Marketing Week Engage Award)
  • brand development and communication
  • NPD (particularly in prepared fresh food)
  • development of new store formats (including Food, Fashion & Home and Little Waitrose)
  • development of the new myWaitrose loyalty scheme
  • launch into new territories (such as The Channel Islands and the Cookery School)
  • consumer segmentation
  • packaging development
  • category development (e.g. wine and cafés)
  • multichannel development
  • the recession and its impact on the Waitrose shopper

John Lewis

We’ve worked with John Lewis since 2006 and in that time have conducted projects on:

  • advertising development on the launch of Greenbee
  • NDP and concept development for new services for the home
  • consumer segmentation
  • the fashion offer and communications
  • the recession and its impact on the John Lewis shopper
  • development of the ‘service of the future’ programme, including creation of a multichannel experience
  • brand development

Sainsbury’s

Before working with Waitrose, we conducted over 150 projects for Sainsbury’s:

  • Topics: including Stores of the Future, brand identity, brand stretch, packaging and advertising development
  • Categories: including produce, ready meals, BWS, clothing, GM, Direct Mail and in-store POS and promotions
  • Sub-brands: including Taste the Difference, Basics and Tu

Unilever

  • Category management: identifying how to break 'sleep shopping' in the laundry aisle
  • Brand and product development of mini toiletries

Coca-Cola

Our very first project as a company was for Coca-Cola. It explored how to extend the brand from a product, to a leisure experience.

Barclays

Barclays subscribed to our Brit Sense programme of research, which highlighted future trends to affect Britrain and explored the implications for Barclays’ business.

Post Office

We conducted a Brand Visioning workshop for the company’s Research, Planning and Development team.

The Food Doctor

We worked with the board on a brand and category review, which ultimately led to a complete overhaul of the brand’s packaging.

Whitbread

Our main piece of work for Whitbread was a Future of Leisure piece. This involved predicting and analysing the key consumer trends and counter-trends to affect the travel and leisure market, in order to guide the company’s strategic planning and portfolio management.

Heinz

Heinz subscribed to our Brit Sense programme of research, which highlighted future trends to affect Britrain and explored the implications for its business.

Cancer Research UK

We conducted a strategic review and development project on the Race For Life brand.

Millets & Blacks

We conducted a brand portfolio review, which looked at the position of the company's different retail brands and how best to align and develop them.